Ever
wondered
why
some
of
your
Instagram
videos
tend
to
look
blurry,
while
others
are
crisp
and
sharp?
It’s
because,
on
Instagram,
the
quality
of
your
video
apparently
depends
on
how
many
views
it’s
getting.
That’s
according
to
a
video
AMA
from
Instagram
head
Adam
Mosseri,
in
which
he
explained
why
some
videos
are
lower-quality
than
others.
Here’s
part
of
Mosseri’s
explanation,
from
the
video,
which
was
reposted
by
a
Threads
user
today:
In
general,
we
want
to
show
the
highest-quality
video
we
can
...
But
if
something
isn’t
watched
for
a
long
time
—
because
the
vast
majority
of
views
are
in
the
beginning
—
we
will
move
to
a
lower
quality
video.
And
then
if
it’s
watched
again
a
lot
then
we’ll
re-render
the
higher
quality
video.
He
continues,
adding
that
the
platform
does
this
in
order
to
“show
people
the
highest-quality
content
we
can.”
Instagram
devotes
more
resources
to
videos
from
“creators
who
drive
more
views,”
Mosseri
wrote
later
in
response
to
the
Threads
post
containing
the
clip.
Mosseri
explains
that
video
quality
doesn’t
ultimately
matter.Screenshot:
Threads
The
shift
in
quality
“isn’t
huge,”
Mosseri
said
in
response
to
another
Threads
user,
who’d
asked
if
that
approach
disadvantaged
smaller
creators.
That’s
“the
right
concern,”
he
told
them,
but
said
people
interact
with
videos
based
on
its
content,
not
its
quality.
That’s
consistent
with
how
Meta
has
described
its
approach
before.
In
2021,
the
company
projected
it
wouldn’t
be
able
to
keep
up
with
the
increasing
number
of
videos
uploaded
to
the
platform.
(Meta
estimated
last
year
that
it
served
4
billion
video
streams
per
day
on
Facebook.)
Meta
wrote
in
a
blog
that
in
order
to
conserve
computing
resources
for
the
relatively
few,
most
watched
videos,
it
gives
fresh
uploads
the
fastest,
most
basic
encoding.
After
a
video
“gets
sufficiently
high
watch
time,”
it
receives
a
more
robust
encoding
pass.
Once
it
gets
popular
enough,
Meta
applies
its
most
advanced
(read:
slowest,
most
computationally
costly)
processing
to
the
video.
The
result,
of
course,
is
that
the
most
popular
creators
tend
to
have
the
best-looking
videos.
(Originally posted by Wes Davis)
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