Hallmark
announced
new
physical
greeting
cards
that
include
digital
gift
cards
inside.
The
“Gift
Card
Greetings”
line
means
you
can
hand
someone
a
real
card,
paired
with
the
convenience
of
not
needing
to
tape
on
an
extra
piece
of
plastic.
It’s
a
little
bit
more
personal
than
buying
someone
an
e-gift
card
and
having
a
code
land
somewhere
in
their
email
inbox.
The
gift
card
comes
in
the
form
of
a
QR
code
printed
on
the
inside
flap
of
Hallmark’s
card
that
is
used
for
both
loading
and
redeeming
its
value.
The
new
cards
are
an
expansion
of
Hallmark’s
other
digital-gift-in-a-physical-card
idea
that
lets
you
include
cash
via
Venmo,
so
you
don’t
have
to
go
to
the
ATM.
For
the
new
cards,
the
buyer
peels
off
a
sticker
to
reveal
the
QR
code,
and
the
recipient
will
then
scratch
off
a
line
that
reveals
a
code
to
enter
on
their
smartphone
for
redemption.
And
just
in
case
your
gift
recipient
secretly
tosses
their
greeting
cards
in
the
trash
the
same
day,
there’s
a
“digital
gift
card
inside”
banner
at
the
top
to
remind
them
there’s
more
than
just
your
heartfelt
thoughts
inside
that
envelope.
The
digital
gifts
are
provided
by
The
Gift
Card
Shop,
which
gives
options
for
over
100
retailers,
including
Best
Buy,
DoorDash,
Home
Depot,
Nordstrom,
Sephora,
Ulta,
and
Xbox.
The
cards
are
available
to
purchase
now
for
$4.99
on
Hallmark’s
website,
its
Gold
Crown
physical
stores,
and
select
retailers.
(Originally posted by Umar Shakir)
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