The
European
Union
says
it
has
notified
Meta
that
its
“pay
or
consent”
model
for
Facebook
and
Instagram
might
violate
consumer
protection
laws.
The
EU’s
Consumer
Protection
Cooperation
(CPC)
Network
says
the
company
has
until
September
1st,
2024,
to
propose
changes
to
its
model,
which
it
calls
“misleading”
and
“confusing”
for
users,
or
face
potential
fines.
Meta’s
“pay
or
consent”
model,
which
was
introduced
last
year,
gives
users
a
choice:
pay
as
much
as
€12.99
per
month
to
use
Facebook
and
Instagram
without
ads
or
consent
to
letting
the
company
collect
and
use
personal
data
to
serve
personalized
ads.
The
EU
doesn’t
like
what
it
sees
as
privacy-violating
data
usage
and
has
already
hit
Meta
separately
with
Digital
Markets
Act
charges
over
its
model
and
record
fines
under
the
GDPR
for
transferring
user
data
overseas.
CPC
regulators,
who
began
their
investigation
after
complaints
from
consumer
watchdog
groups,
claim
the
company
uses
confusing
language
to
explain
how
both
the
paid
and
“free”
versions
of
Facebook
and
Instagram
work
and
that
its
rollout
pressured
people
to
make
a
choice
without
enough
time
to
consider
how
it
would
affect
them.
They
also
say
that
calling
the
ad-free
versions
of
Facebook
and
Instagram
“free”
is
misleading
since
it
still
requires
users
to
consent
to
the
use
of
their
data
for
targeted
ads.
Didier
Reynders,
EU
Commissioner
for
Justice,
says
customers
shouldn’t
be
“lured
into”
thinking
they
won’t
see
ads
if
they
pay
the
subscription,
or
that
it’s
free
despite
the
company
profiting
from
their
personal
data.
Companies
must
be
transparent
upfront
about
how
they
use
user
data,
he
added.
“Subscriptions
as
an
alternative
to
advertising
are
a
well-established
business
model
across
many
industries,”
Meta
spokesperson
Matt
Pollard
told
The
Verge
in
an
email,
“Subscription
for
no
ads
follows
the
direction
of
the
highest
court
in
Europe
and
we
are
confident
it
complies
with
European
regulation.”
The
CPC
accuses
Meta
of
breaching
its
Unfair
Commercial
Practices
Directive
and Unfair
Contract
Terms
Directive.
Fines
for
those
could
be
as
much
as
4
percent
of
the
company’s
annual
revenue
for
the
EU
countries
it’s
accused
in.
(Originally posted by Wes Davis)
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