Twitch
has
published
an
open
letter
from
CEO
Dan
Clancy
highlighting
the
plans
the
streaming
platform
has
for
the
upcoming
year.
“This
letter
gives
an
early
peek
at
some
of
the
things
we
are
doing
in
2024
to
help
improve
the
service
to
better
meet
your
needs,”
Clancy
wrote. Those
plans
include
updates
to
its
mobile
platform,
its
collaboration
tools,
its
sponsorship
partners,
and
more.
You
can
read
all
about
them
here,
and
Clancy
is
planning
a
livestream
today
at
3:30PM
ET
to
talk
more
about
the
open
letter.
Though
the
letter
made
no
concrete
announcements
of
what
kinds
of
products
will
come
or
when,
in
an
interview
with
The
Verge,
Jeremy
Forrester,
Twitch’s
vice
president
of
community
product,
talks
about
Twitch’s
broader
strategy
for
2024.
He
says
that
Twitch
aimed
to
invest
and
expand
in
three
key
areas:
sharing
content
on
other
platforms,
enabling
collaboration
between
streamers,
and
improving
Twitch’s
mobile
experience.
Last
year,
Twitch
created
the
Clip
Editor
which
allowed
users
to
take
clips,
orient
them
from
landscape
to
portrait,
and
export
them
to
YouTube
and
later
TikTok.
“We
want
to
bring
that
same
functionality
to
mobile,”
Forrester
says,
“as
well
as
adding
more
social
platforms
to
share
clips
to
Instagram.”
When
asked
if
X
was
one
of
the
platforms
in
consideration
for
these
expansions,
Forrester
says,
“Right
now
we’re
really
focused
on
short-form
video
platforms,”
explaining
that
it
requires
much
more
effort
for
streamers
to
share
content
on
“video-forward
services’’
like
Instagram
than
on
places
like
X
or
Reddit.
Another
area
of
focus
is
streamer
collaboration.
In
the
open
letter,
Clancy
wrote
that
Twitch
was
working
on
improvements
to
the
Stream
Together
product,
adding
features
like
merging
collaborators’
chats,
making
it
easier
to
set
up
and
to
find
streamers
to
collaborate
with.
Finally,
the
mobile
experience
will
be
getting
some
updates
as
well.
The
open
letter
said
that
Twitch’s
plans
for
mobile
include
adding
previously
desktop-only
moderation
tools;
changing
how
viewers
can
purchase
subscriptions,
bits,
and
gifts;
and
generally
improving
the
mobile
app
experience.
Forrester
says
that
he
is
most
excited
about
the
mobile
updates,
explaining
that
over
half
of
Twitch’s
daily
viewers
are
on
mobile. “There’s
a
lot
of
opportunity,
both
for
creatives
and
for
Twitch,
if
we
can
make
the
[mobile]
feed
a
really
successful,
fun,
and
unique
way
to
discover
live
content.”
Twitch
is
unique
in
that
it
is
a
platform
focused
on
live
content. “Live
discovery
is
different
and
difficult,”
Forrester
says.
Unlike
a
video
that
can
passively
circulate
on
a
platform
before
suddenly
going
viral,
Forrester
explains
that
with
live
content,
it’s
difficult
to
reproduce
the
same
kinds
of
virality
that
can
rocket
a
content
creator
to
stardom.
“When
something
really
exciting
is
happening,
it’s
very
hard
to
get
everyone
there
at
that
moment.”
As
a
result,
growth
for
streamers
is
slow.
“You
don’t
get
these
overnight
sensations
as
much
as
you
do
on
other
platforms
where
one
piece
of
content
can
bring
you
a
whole
bunch
of
new
followers
and
a
new
reach
for
your
platform.”
Reaching
new
audiences,
either
on
Twitch
or
elsewhere,
Forrester
says,
is
one
of
the
biggest
underlying
challenges
for
Twitch
streamers,
and
that
all
the
initiatives
announced
in
the
letter
will
make
it
easier
for
creators
to
find
and
build
their
communities.
(Originally posted by Ash Parrish)
Comments