The Toyota Prius and Rav4 are no longer Prime

Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up what it’s called, too. The 2025 Prius Prime will now go by a more straightforward name: the Prius Plug-in Hybrid. The same goes for the Rav4 Prime, which is now called the Rav4 Plug-in Hybrid.

Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 versions of the Prius Plug-in will also have an updated “PHEV” (plug-in hybrid electric vehicle) badge on the rear. The Rav4, meanwhile, will no longer have a blue halo in the Toyota logo on both the front and rear.

The specs for the new 2025 Prius models seem unchanged otherwise — the plug-in version still has a 13.6 kWh battery with a max range of 44 miles of electric-only driving on the SE trim.

The Rav4 has an 18.5kWh battery with 42 miles of EV range, plus it supports 6.6kW charging speeds, which takes about two hours to charge up on a Level 2 charger. (The Prius takes about four hours.)

Toyota has been pushing a hybrid-first agenda lately and taking the wait-and-see approach with EVs. The automaker has only launched one ho-hum EV model in the bZ4x but may soon change course with the promise of a three-row electric SUV for the US.