In
September
of
2023,
Danny
and
Steven
Sanicki
played
a
round
of
minigolf.
The
Sanickis
are
twins,
are
both
competitive
golfers,
and
were
budding
content
creators
at
the
time,
so
of
course
they
filmed
the
whole
round.
Danny
edited
the
footage
on
his
phone,
recorded
a
quick
commentary
track,
slapped
a
scoreboard
over
top
of
the
video,
and
posted
the
tournament
as
a
six-part
series
on
his
TikTok
channel.
Neither
brother
really
expected
anything
to
happen.
The
videos
went
viral.
And
since
then,
the
Sanicki
twins
have
been
posting
tournaments
every
day,
bringing
new
friends
into
the
fold,
and
building
out
a
Putt-Putt
empire
all
around
the
web.
They
built
a
complex
system
of
tournaments
and
points,
started
awarding
money
to
winners,
and
began
planning
for
how
to
make
things
even
bigger.
On
this
episode
of
The
Vergecast,
the
first
in
a
two-part
series
we’re
calling
How
to
Make
It
in
the
Future,
we
chart
the
rise
of
Twin
Tour
Golf
(as
they’d
prefer
to
be
known)
and
talk
with
Danny
and
Steven
about
their
experience
as
creators.
We
talk
about
the
process
of
deciding
to
go
all
in
on
minigolf,
the
way
they’ve
tried
to
expand
their
offering
without
compromising
what
people
like
about
it,
how
they
split
up
workflow,
how
they
monetize
on
various
channels,
and
much
more.
The
Sanickis’
story
is
a
classic
creator
journey,
and
they’ve
hit
so
many
of
the
milestones
and
forks
in
the
road
that
come
for
everyone
who
wants
to
make
it
on
the
internet.
If
you
want
to
know
more
about
everything
we
discuss
in
this
episode,
here
are
some
links
to
get
you
started:
Original author: David Pierce
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