HMD
really
wants
us
to
have
more
fun.
Earlier
this
year,
it
announced
a
collaboration
with
Mattel
on
an
upcoming
Barbie
flip
phone.
Now,
it’s
teaming
up
with
Heineken
and
creative
firm
Bodega
on
another
effort
designed
to
tap
into
nostalgia:
the
Boring
Phone.
There
are
more
details
on
Heineken’s
site
—
which
you’ll
need
to
be
at
least
21
to
view
—
but
basically
It’s
a
translucent
flip
phone
with
no
apps,
just
good
retro
vibes
to
help
you
connect
with
your
friends
over
a
cold
one.
The
Boring
Phone
is
apparently
real
—
I
know,
I
was
skeptical,
too
—
but
it
will
only
be
available
through
giveaways
and
isn’t
going
on
sale.
It’s
a
limited
edition
run
and
Heineken’s
website
indicates
5,000
will
be
made.
There’s
a
2.8-inch
QVGA
display
on
the
inside,
a
1.77-inch
display
on
the
outside,
a
0.3-megapixel
camera,
and
a
3.5mm
headphone
jack.
It
supports
calling
and
texting
via
2G,
3G,
and
4G,
but
good
luck
finding
a
functioning
3G
network
anywhere
in
the
US.
Specs
are
beside
the
point,
though;
the
Boring
Phone
is
a
marketing
stunt
and,
honestly,
a
pretty
fun
one.
If
you
need
navigation,
Heineken’s
promotional
website
suggests
that
you
simply
text
your
friends
for
directions.
You
can
also
play
Snake
in
a
nod
to
HMD’s
Nokia
license.
And
once
again,
translucent
tech
is
in
the
news.
Call
it
a
comeback.
The
Boring
Phone
will
be
available
through
social
media
giveaways
in
the
UK,
with
other
markets
to
follow
later
in
the
year.
And
if
you
don’t
happen
to
win
one,
you’ll
be
able
to
download
an
app
that
“turns
smartphones
boring”
starting
in
June.
Sign
up
on
Heineken’s
website
to
stay
on
top
of
all
things
Boring
Phone.
Original author: Allison Johnson
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