TikTok
has
launched
a
new
hub
to
promote
Taylor
Swift’s
new
album
where
you
can
earn
in-app
rewards
for
completing
certain
tasks,
like
following
Swift’s
account
on
the
platform.
The
update
comes
just
days
after
Swift’s
music
returned
to
TikTok
as
the
app
continues
to
feud
with
the
singer’s
record
label,
Universal
Music
Group
(UMG).
You
can
access
the
hub
by
searching
for
The
Tortured
Poets
Department
(TTPD)
and
then
clicking
on
the
banner
that
appears
at
the
top
of
the
results.
There,
TikTok
displays
a
list
of
“challenges”
to
complete,
which
will
let
you
unlock
a
TTPD
profile
frame,
among
other
rewards.
TikTok
will
also
give
users
the
chance
to
show
up
in
its
“fan
spotlight”
on
the
hub
by
posting
a
video
using
the
hashtag
for
the
album.
TikTok
isn’t
the
only
app
that’s
rolling
out
the
red
carpet
for
Swift.
Meta
CEO
Mark
Zuckerberg
welcomed
Swift
to
Threads
after
she
made
her
first
post
promoting
the
album.
Users
also
discovered
that
you
can
unlock
a
special
TTPD
badge
on
Threads
by
sharing
three
of
Swift’s
posts
with
friends.
Earlier
this
year,
UMG
and
TikTok
failed
to
renew
their
licensing
agreement,
muting
hundreds
of
songs
from
artists
like
Olivia
Rodrigo,
Drake,
Billie
Eilish,
and
even
Swift.
But
Swift’s
songs
returned
to
TikTok
last
week,
and
it’s
still
not
clear
how
she
managed
to
get
around
UMG’s
purge.
Some
of
us
have
theories,
though:
A
report
from
Variety
suggests
that
Swift
may
have
struck
a
separate
deal
with
TikTok
since
she
owns
her
master
recordings.
She
likely
didn’t
want
to
miss
out
on
the
opportunity
to
share
her
new
music
with
her
more
than
25
million
followers
on
TikTok
and
everyone
else
on
the
app.
Original author: Emma Roth
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