Despite
Apple’s
claims
that
most
consumers
will
only
consider
purchasing
vehicles
that
support
CarPlay,
Rivian
says
it
still
doesn’t
have
any
plans
to
adopt
the
iPhone
mirroring
system.
Talking
to
The
Verge
EIC
Nilay
Patel
in
today’s
episode
of
Decoder,
Rivian
founder
and
CEO
RJ
Scaringe
likened
Rivian
adopting
CarPlay
to
Apple
choosing
to
use
Microsoft’s
Windows
operating
systems
instead
of
developing
its
own
in-house
iOS
and
macOS
alternatives.
“We
have
a
great
relationship
with
Apple,”
he
said.
“As
much
as
I
love
their
products,
there’s
a
reason
that
ironically
is
very
consistent
with
Apple
ethos
for
us
to
want
to
control
the
ecosystem.”
CarPlay
isn’t
“consistent
with
how
we
think
about
really
creating
a
pure
product
experience,”
Scaringe
said.
One
example
given
by
Scaringe
includes
CarPlay’s
inability
to
“leverage
other
parts
of
the
vehicle
experience,”
which
would
require
Rivian
customers
to
leave
the
app
in
order
to
do
things
like
open
the
vehicle’s
front
trunk.
“We’ve
taken
the
view
of
the
digital
experience
in
the
vehicle
wants
to
feel
consistent
and
holistically
harmonious
across
every
touchpoint,”
said
Scaringe.
Instead,
the
Rivian
CEO
says
the
company
will
eventually
add
CarPlay’s
most
desirable
features
“but
on
an
à
la
carte
basis.”
Rivian
isn’t
alone
in
snubbing
Apple
CarPlay.
Tesla
has
never
adopted
the
feature,
and
General
Motors
made
the
controversial
decision
last
year
to
drop
support
for
CarPlay
and
Android
Auto
on
its
future
EV
models.
Mercedes-Benz
also
gave
similar
reasons
earlier
this
year
for
not
adopting
CarPlay.
Meanwhile,
Porsche
and
Aston
Martin
will
be
the
first
companies
to
debut
the
full-screen
“next-generation”
CarPlay
experience.
Scaringe
says
that
excluding
CarPlay
will
allow
the
company
to
be
more
selective
about
features
like
routing
and
mapping
charging
points,
noting
that
Rivian
had
acquired
route
planning
app
maker
Iternio
last
year
to
facilitate
that.
“We
recognize
that
it’ll
take
us
time
to
fully
capture
every
feature
that’s
in
CarPlay,
and
hopefully,
customers
are
seeing
that.
I
think
it
often
gets
more
noise
than
it
deserves,”
Scaringe
said
in
the
interview.
“The
other
thing
beyond
mapping
that’s
coming
is
better
integration
with
texting.
We
know
that
needs
to
come,
and
it’s
something
that
teams
are
actively
working
on.”
(Originally posted by Jess Weatherbed)
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