Photo: Aris MESSINIS / AFP (Getty Images)
NBCUniversal’s Peacock will raise its prices by $2 this summer, according to The Hollywood Reporter on Monday. The price change is slated to go into effect on July 18 for new customers, just a week before the opening ceremony of the Paris 2024 Summer Olympics. If you’re just looking to stream the Olympics, Peacock will have the most coverage, and you can plan it out to save a couple of bucks.
For new customers on July 18, Peacock Premium will rise in price from $5.99 to $7.99 a month, while Premium Plus will rise from $11.99 to $13.99. For existing subscribers, the price change won’t go into effect until August 17th. It’s the latest price bump in an unfortunate string of streaming price hikes. However, if you’re just looking to stream the Summer Olympics, there’s a small window when you can still stream the event at the original $5.99 price.
If you purchase Peacock Premium between July 12 and July 17, you can still stream the entire Olympic games at the original $5.99 price. Just remember to cancel the subscription after the closing ceremony. The Paris 2024 Summer Olympics will occur from July 26 to Aug. 11, ending just before the price hike goes into effect. Purchasing the streaming service before July 12 means you have to pay for more than one month while purchasing after July 17 will lock you in at the $7.99 price.
Granted, Peacock Premium has ads, but short of using a VPN to stream the event, $5.99 for two weeks of round-the-clock Olympic coverage isn’t a bad deal. This is especially true when you compare it to alternative streaming options carrying the 2024 Olympics. Hulu + Live TV (With Ads) will show the events, but it’s going to be $76.99 a month. YouTube TV also will have it, but that costs about $72.99 a month.
As
for
casual
Peacock
subscribers,
you’re
out
of
luck.
The
streaming
service
is
looking
to
squeeze
even
more
value
out
of
you.
Comcast
revealed
that
Peacock
added
3
million
paid
subscribers
in
the
last
few
months
last
week
during
earnings.
The
company
is
betting
these
price
hikes
won’t
scare
off
customers.
We’re
likely
to
see
more
price
hikes
throughout
2024,
continuing
a
trend
throughout
late
2023,
among
other
practices
to
squeeze
subscribers.
Max
and
Disney
recently
followed
Netflix’s
playbook
by
cracking
down
on
password
sharing.
All
the
streamers
are
getting
too
big
essentially,
so
instead
of
growing
their
subscriber
base,
they’re
just
trying
to
make
you
pay
more
for
the
service
while
they
spend
less.
Comments