Nikon
is
acquiring
RED,
the
company
founded
by
Jim
Jannard
(founder
of
Oakley)
and
best
known
for
digital
cinema
cameras
including
the
RED
One
4K
and
V-Raptor
X.
Exact
terms
of
the
deal
were
not
disclosed
in
Nikon’s
press
release,
which
outlined
how
RED
will
become
a
wholly-owned
subsidiary
of
the
camera
company.
Nikon
hopes
to
use
the
deal
to
expand
into
the
professional
digital
cinema
camera
market,
drawing
from
RED’s
“knowledge
in
cinema
cameras,
including
unique
image
compression
technology
and
color
science.”
RED
currently
has
around
220
employees,
per
Nikon’s
press
release,
and
has
its
headquarters
in
Foothill
Ranch,
California.
Although
best
known
for
its
digital
cinema
cameras,
RED
attempted
to
expand
into
the
smartphone
market
in
2018
with
the
release
of
the
RED
Hydrogen
One.
The
phone
boasted
a
holographic
display
and
support
for
modular
add-ons,
but
was
a
critical
failure
and
was
discontinued
a
year
later.
Original author: Jon Porter
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