Intel
is
rolling
back
one
of
the
biggest
changes
to
its
laptop
chips
in
years.
Remember
how
this
fall’s
Lunar
Lake
laptops
ditched
the
idea
of
memory
sticks,
putting
a
fixed
amount
of
RAM
on
the
processor
package
instead?
Intel
CEO
Pat
Gelsinger
now
says
that
turned
out
to
be
a
financial
mistake,
and
Intel
won’t
do
it
again.
Oh,
and
he
may
be
axing
desktop
GPUs,
too.
Future
Intel
generations
of
chips,
including
Panther
Lake
and
Nova
Lake,
won’t
have
baked-on
memory.
“It’s
not
a
good
way
to
run
the
business,
so
it
really
is
for
us
a
one-off
with
Lunar
Lake,”
said
Gelsinger
on
Intel’s
Q3
2024
earnings
call,
as
spotted
by
VideoCardz.
“We’ll
build
it
in
a
more
traditional
way
with
memory
off-package,
and
the
CPU
and
I/O
capabilities
in
the
package.
But
volume
memory
will
be
off-package
in
the
roadmap
going
forward,”
he
said.
It
may
seem
a
bit
of
a
head-scratcher,
because
Intel
touted
Lunar
Lake’s
on-package
memory
as
a
competitive
advantage
when
it
came
to
laptop
battery
life
—
boasting
that
it
reduced
the
power
consumption
of
moving
data
through
the
system
by
40
percent.
But
on
the
earnings
call,
Gelsinger
suggested
that
Lunar
Lake
was
supposed
to
be
more
of
an
experiment,
rather
than
the
core
of
Intel’s
laptop
efforts
it
became:
Lunar
Lake
was
initially
designed
to
be
a
niche
product
that
we
wanted
to
achieve
highest
performance
and
great
battery
life
capability,
and
then
AI
PC
occurred.
And
with
AI
PC,
it
went
from
being
a
niche
product
to
a
pretty
high-volume
product.
Don’t
we
all
want
the
best
performance
and
battery
life
from
our
laptops?
Perhaps
—
but
Lunar
Lake
became
a
problem
for
Intel
because
it
relied
too
much
on
external
partners
for
the
memory
chips
and
wafers
from
rival
TSMC.
Last
quarter,
when
Intel
announced
its
mass
layoffs
and
restructuring,
Intel’s
CFO
revealed
that
Lunar
Lake
was
too
costly
to
help
turn
Intel’s
fortunes
around.
Gelsinger
says
Lunar
Lake
hasn’t
shipped
100
million
units
or
anything
like
that,
but
it
became
“a
meaningful
portion
of
our
total
mix.”
Unfortunately
for
PC
graphics
enthusiasts,
it
seems
like
Intel’s
discrete
GPU
efforts
are
similarly
seen
as
a
failed
experiment
now.
Gelsinger
says
he’s
focused
on
simplifying
the
company’s
consumer
products
now,
and
dedicated
graphics
cards
/
chips
are
apparently
on
the
chopping
block.
He
said:
How
are
we
handling
graphics?
That
is
increasingly
becoming
large,
integrated
graphics
capabilities,
so
less
need
for
discrete
graphics
in
the
market
going
forward.
If
Intel
axes
them,
it
won’t
come
as
a
huge
surprise
—
its
gaming
graphics
initiative
only
had
very
limited
success
with
standalone
cards,
and
only
ever
managed
to
play
at
the
ultra-budget
end
of
the
field,
which
AMD
is
now
threatening
even
more.
But
it’d
be
a
bit
of
a
shame
if
Intel
never
manages
to
get
past
the
letter
A
—
Alchemist
—
and
the
gamers
waiting
for
Intel’s
Battlemage
dGPUs
never
manage
to
see
its
sophomore
effort.
At
least
Intel’s
Arc
graphics
efforts,
including
Battlemage,
did
trickle
down
to
the
increasingly
powerful
integrated
graphics
aboard
its
laptop
chips.
(Originally posted by Sean Hollister)
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