For
once,
the
answer
for
how
to
stream
sports
is
simple:
if
you
want
to
watch
the
2024
Paris
Olympics,
you
need
only
open
up
Peacock.
This
is
the
third
time
the
Peacock
team
has
streamed
the
Olympics,
but
it’s
the
company’s
biggest
undertaking
yet:
5,000
hours
of
content
over
two
weeks
across
39
sports,
all
of
it
streaming
live.
Every
day,
from
morning
until
midafternoon,
there
will
be
live
sports;
in
the
evening,
NBC
will
air
its
prime-time
show
with
all
the
best
action
from
the
day.
“This
is
the
most
content
we’ve
ever
had
on
the
platform,”
says
John
Jelley,
NBCUniversal’s
SVP
of
product
and
user
experience.
His
team’s
goal
is
to
help
you
make
sense
of
all
of
it.
(Disclosure:
Comcast,
which
owns
NBCUniversal,
is
also
an
investor
in
Vox
Media,
The
Verge’s
parent
company.)
NBCUniversal
has
the
exclusive
rights
to
the
Games,
at
least
in
the
US,
and
it’s
planning
to
show
every
single
minute
on
its
streaming
service.
Peacock
starts
at
$8
a
month,
and
there’s
a
decent
chance
there’s
a
free
trial
awaiting
you
from
a
wireless
carrier
or
cable
company.
(No
need
to
get
Premium
Plus
if
all
you
want
is
the
Olympics,
you
won’t
see
much
difference.)
Ironically,
the
situation
is
more
complicated
if
you
have
cable:
you’ll
be
able
to
watch
the
events
across
NBC,
USA,
Telemundo,
CNBC,
and
more,
but
many
events
are
digital
only.
(There’s
a
very
helpful
schedule
on
the
official
Olympics
website.)
If
you
want
the
4K
cable
feed
with
Dolby
Vision,
you’ll
need
a
specific
cable
box,
and
it
only
works
on
one
channel.
Like
I
said,
complicated.
This
is
a
streaming-first
Olympics,
and
NBC
is
leaning
into
that
in
a
big
way.
The
Peacock
app
has
a
dedicated
hub
for
every
sport.Image:
Peacock
There
are
basically
two
kinds
of
Olympics
viewers,
Jelley
tells
me.
The
first
kind
of
viewer
comes
looking
for
something
in
particular
—
they
want
to
know
when
badminton
starts
or
make
sure
they
don’t
miss
a
second
of
women’s
volleyball.
For
those
users,
the
Olympics
hub
has
a
dedicated
page
for
each
sport
that
shows
live
and
upcoming
events,
plus
all
the
ancillary
content
— replays,
athlete
mini-documentaries,
that
sort
of
thing
—
that
viewers
might
also
care
about.
You
can
also
search
for
whichever
sport,
athlete,
or
country
you’re
looking
for,
of
course.
The
second
kind
of
viewer,
Jelley
tells
me,
is
more
of
an
Olympics
generalist.
They
show
up
one
or
two
or
10
times
a
day
and
just
want
to
see
what
cool
stuff
is
going
on.
This
is
where
Peacock
has
really
invested
in
new
kinds
of
content
and
new
ways
to
watch.
One
feature
Jelley
is
particularly
excited
about
is
Peacock
Discovery
Multiview,
which
will
show
up
to
four
streams
at
a
time
depending
on
what’s
most
interesting.
If
there’s
a
fight
for
a
medal
or
a
record
about
to
be
broken,
it’ll
show
up
in
the
Multiview.
You
can
watch
all
the
streams
at
once,
choosing
which
audio
you
prefer
to
hear,
or
click
into
one
feed
and
watch
it
in
full
screen.
“This
is
really
addressing
the
fact
that
there
are
up
to
40
events
happening
at
the
same
time,”
Jelley
says,
“and
we
don’t
want
users
feeling
a
sense
of
decision
paralysis.”
Watching
Multiview
and
Gold
Zone
is
like
turning
on
the
Olympics
fire
hose
If
you
really
want
the
full
Olympic
fire-hose
experience,
you’re
going
to
want
to
flip
on
Gold
Zone.
It’s
the
Olympic
version
of
NFL
RedZone,
the
whiparound
show
that
jumps
from
game
to
game,
showing
only
the
best
and
most
important
plays.
Actually,
it’s
exactly
that
—
Gold
Zone
even
features
Scott
Hanson,
the
RedZone
host,
and
for
10
hours
a
day,
he’ll
be
bouncing
between
events
to
bring
you
the
best
of
everything.
But
whenever
Hanson
switches
to
a
new
event,
a
little
pop-up
will
appear
on
your
screen
asking
if
you
want
to
stay
on
the
one
you
were
just
watching.
The
same
will
happen
in
the
daily
prime-time
show;
when
it
switches
sports,
you’ll
get
a
chance
to
save
the
current
one
to
watch
more
later.
The
idea
with
both
Gold
Zone
and
Multiview
is
to
give
you
a
broad
view
of
everything
that’s
happening
but
also
make
it
easy
to
dive
deeper
into
anything
that
catches
your
eye.
Events
will
be
available
on
demand
after
they’re
over,
too,
so
Jelley
says
the
team
has
tried
to
make
it
easy
for
people
to
watch
what
they
can
live
and
then
catch
up
later.
“If
you
were
watching
the
swimming
heats,”
he
says,
“you
could
decide
to
watch
the
next
stage
tomorrow
and
then
add
that
to
your
My
Stuff
to
watch
later
without
having
to
leave
the
prime-time
show.”
A
lot
of
the
work
here
is
about
curation.
More
than
2,000
NBCUniversal
employees
are
working
on
the
Olympics
coverage
from
the
headquarters
of
NBC
Sports
in
Connecticut,
and
Jelley
says
there
are
another
1,000
on
the
ground
in
Paris.
They’re
doing
everything
from
calling
and
filming
events
to
curating
the
Peacock
homepage,
signaling
when
a
boring
event
just
became
a
not-boring
one
and
trying
to
put
the
most
exciting
things
in
front
of
viewers
all
day
every
day.
If
you
miss
any
good
events,
artificial
Al
Michaels
has
your
back.Image:
Peacock
To
take
that
idea
even
further,
of
course,
NBC
turned
to
artificial
Al
Michaels.
The
legendary
sportscaster
will
anchor
a
personalized
10-minute
highlight
reel
for
every
viewer
every
morning.
When
you
first
log
in
to
the
Olympics
app
on
an
iPhone
or
Android,
you’ll
tell
it
which
sports
you
care
about,
and
every
day,
you’ll
get
a
compilation
of
the
best
stuff.
NBCUniversal
used
an
AI
model
trained
on
Michaels’
voice
and
the
content
of
his
telecasts
and
has
tuned
the
model
to
correctly
pronounce
complicated
names
and
sports
terms.
Jelley
is
careful
to
say
all
the
content
and
audio
will
be
reviewed
by
NBC
Sports
editors
before
it
goes
out
the
next
day.
There’s
a
lot
going
on
in
that
Olympics
hub
on
Peacock,
but
that’s
because
there’s
a
lot
going
on
at
the
Olympics.
You
can
pick
a
sport
and
watch
it
constantly
for
the
next
two
weeks,
if
you’d
like,
or
you
can
rely
on
NBC’s
curation
and
programming
to
bring
you
what’s
most
interesting.
Or
you
can
just
turn
on
Gold
Zone
and
trust
that
you’ll
see
every
cool
thing
that
happens
everywhere.
Because
the
best
of
the
best
of
the
best
is
what
the
Olympics
is
all
about.
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