If
you
watch
a
Twitch
streamer,
it’s
almost
guaranteed
that
they
will
be
using
at
least
one
Elgato
product.
After
dominating
this
part
of
the
market
for
years,
Elgato
is
now
shifting
its
primary
focus
away
from
gaming
with
its
new
Neo
line
while
also
preparing
a
bevy
of
AI
features
to
improve
new
and
existing
gear.
Neo
is
a
collection
of
Elgato’s
most
popular
products
made
simpler,
more
affordable,
and
more
compact
so
they
can
be
used
easily
with
a
laptop
or
iPad.
“They
look
more
accessible,
they
look
more
friendly,”
says
Julian
Fest,
general
manager
of
Elgato,
in
an
interview
with
The
Verge.
“The
entire
industrial
design
is
focused
on
being
more
appealing
to
a
less
technical
audience.”
The
$99.99
Stream
Deck
Neo
is
the
star
of
the
show,
essentially
the
command
center
for
Elgato’s
products.
It
has
eight
LCD
keys
that
can
be
paired
to
automate
tasks
like
turning
on
lights
or
joining
video
calls.
I
use
Stream
Deck
buttons
to
mute
myself
on
calls,
pause
my
notifications
in
Slack,
and
see
what
music
is
playing
on
Spotify.
Elgato
has
added
two
capacitive
buttons
to
let
you
switch
pages
for
an
infinite
amount
of
customizable
keys.
There’s
also
an
info
display
between
these
buttons
that
acts
like
a
digital
clock
that’s
always
available.
The
Steam
Deck
Neo
is
small
enough
for
laptop
use.Image:
Elgato
Neo
is
Elgato’s
way
of
bringing
its
expertise
in
streaming
to
the
masses
—
an
acknowledgment
that
the
line
between
creator
and
professional
is
increasingly
blurred
as
more
and
more
people
dial
into
meetings
remotely.
But
it’s
also
an
admission
that
setting
up
webcams,
lights,
and
microphones
isn’t
an
easy
task
for
most
people.
“We
want
the
out-of-box
experience
to
be
quite
seamless,”
says
Fest.
Elgato’s
Neo
line
is
designed
to
be
plug-and-play
so
you
can
quickly
and
easily
improve
your
setup
without
having
to
install
multiple
apps
and
tweak
settings.
Elgato
is
trying
to
appeal
to
people
who
are
looking
for
something
in
between
a
basic
webcam
/
microphone
combination
and
the
more
high-end
audio
and
video
setup
it’s
typically
known
for.
The
Wave
Neo
microphone
and
Game
Capture
Neo.Photo
by
Tom
Warren
/
The
Verge
The
lineup
includes
key
hardware
for
video
calls.
The
$99.99
Facecam
Neo
webcam
supports
1080p
video
at
60fps,
includes
an
integrated
privacy
shutter,
and
can
easily
slot
onto
the
top
of
a
monitor
or
your
laptop.
The
$89.99
Wave
Neo
condenser
microphone
has
a
raised
desktop
stand
and
a
tap-to-mute
feature
and
will
also
integrate
into
Elgato’s
more
advanced
Wave
Link
app.
If
you
need
better
lighting
at
your
desk
or
on
the
go,
the
$89.99
Key
Light
Neo
is
a
diffused
light
that’s
designed
to
pair
with
a
webcam.
While
Elgato’s
other
Key
Lights
have
typically
shipped
with
stands,
the
Key
Light
Neo
can
be
mounted
to
the
top
of
a
laptop
or
a
monitor
so
it
doesn’t
take
up
any
desk
space.
It
has
up
to
800
lumens
of
brightness,
and
there
are
controls
at
the
front
to
adjust
the
brightness
and
color
temperature.
The
$119.99
Game
Capture
Neo
is
still
very
much
rooted
in
the
history
of
Elgato
products
aimed
at
streamers
and
gamers.
You
can
use
it
to
capture
video
from
a
PlayStation,
Xbox,
or
Nintendo
Switch,
and
it
also
includes
pass-through
support
of
up
to
4K
/
60fps
with
HDR
enabled.
Game
Capture
Neo
supports
capture
at
up
to
1080p
60fps,
so
it’s
ideal
for
Twitch
or
YouTube
streaming.
It’s
designed
to
work
out
of
the
box
with
Discord,
OBS
Studio,
and
other
apps
for
streaming
to
Twitch,
YouTube,
and
TikTok.
All
of
these
Neo
devices
are
available
to
order
today,
with
the
exception
of
the
Facecam
Neo
webcam.
Elgato
says
it’s
making
“further
fine
tuning”
to
the
out
of
box
experience,
and
expects
to
launch
Facecam
Neo
in
May
or
June.
The
Neo
products
have
packaging
that
you
can
easily
recycle
instead
of
plastic.Photo
by
Tom
Warren
/
The
Verge
“It’s
the
start
of
a
longer-term
mission
where
we’re
really
trying
to
make
more
people
aware
that
even
if
you
don’t
consider
yourself
a
content
creator,
in
many
ways
you
are,”
says
Fest.
Elgato
is
targeting
people
participating
in
online
sales,
video
podcasts,
events,
product
demonstrations,
community
building,
and
other
areas
where
audio
and
visual
content
has
been
growing
in
recent
years.
“Neo
really
is
a
bet
that
this
trend
is
going
to
keep
accelerating,”
says
Fest.
With
just
one
exception,
each
product
in
the
Neo
lineup
costs
less
than
$100.
That’s
still
a
lot
more
than
a
$20
microphone
or
webcam
you
could
buy
on
Amazon,
but
the
Neo
devices
are
designed
to
be
premium
only
at
a
lower
price
point.
“We
have
a
history
of
launching
products
where
everybody
is
like,
‘That’s
way
overpriced,
and
I
can
get
this
cheaper
elsewhere,’”
says
Fest.
“You’re
always
going
to
find
cheaper
options,
but
I
do
think
we’ve
built
products
here
that,
for
a
lot
of
people,
are
going
to
hit
that
sweet
spot.”
The
Key
Light
Neo
is
very
compact
and
you
can
wrap
the
USB
cord
around
the
rear.Photo
by
Tom
Warren
/
The
Verge
The
entire
Neo
range
comes
in
a
white
finish,
which
is
designed
to
blend
into
rooms
with
white
walls.
The
compact
nature
of
the
Neo
lineup
also
makes
it
easy
to
use
these
devices
in
smaller
spaces
or
even
on
the
go.
All
of
these
Neo
products
also
work
on
iPad
for
the
first
time,
a
clear
invitation
to
an
emerging
line
of
creators
that
make
TikTok
and
Instagram
videos
with
just
their
phones
or
tablets.
“We’re
able
to
really
accessorize
an
iPad
now
and
make
it
a
content
creation
powerhouse,”
says
Fest.
The
iPad
is
often
marketed
as
a
creative
device,
but
“the
reality
of
the
situation
is
that
the
majority
of
people
just
use
their
iPads
to
watch
Netflix
and
YouTube,”
says
Fest.
Even
the
Stream
Deck
Neo
will
work
on
an
iPad,
thanks
to
a
new
SDK
that
will
allow
app
developers
to
send
a
profile
to
the
device
that
lets
it
control
their
app.
That
works
around
the
many
restrictions
in
iOS
that
don’t
exist
on
Windows
or
macOS,
but
it
means
it
will
take
some
time
for
app
developers
to
build
up
this
support.
The
Game
Capture
Neo
can
be
used
on
an
iPad
to
capture
gameplay.Image:
Elgato
As
Elgato
looks
at
new
workflows
and
increased
momentum
away
from
being
seen
as
just
for
gamers,
it’s
also
looking
at
using
AI
to
make
its
products
even
smarter.
Fest
tells
me
that
Elgato
has
a
new
Light
Strip
launching
next
month
where
the
160
LEDs
are
individually
addressable.
This
is
Elgato’s
first
AI
push,
with
a
feature
designed
to
improve
how
you
create
a
colorful
scene.
“We
built
a
frontend
where
you
can
put
in
‘I
want
a
dark
forest,’
and
on
the
backend,
it
will
go
to
ChatGPT
...
which
will
always
give
us
a
range
of
RGB
values
that
serves
you
three
options
as
a
user
to
pick
from,”
says
Fest.
Elgato’s
new
Prompter
hardware
is
also
getting
some
AI-powered
improvements.
The
teleprompter
will
soon
have
voice-based
auto-scrolling,
making
it
easy
to
read
off
of
a
script
and
not
have
to
fiddle
with
buttons
to
pause
the
scrolling.
“A
few
years
ago,
this
would
have
been
a
pain
in
the
ass
to
build,”
says
Fest,
but
the
availability
of
large
language
models
has
made
this
a
lot
easier
for
the
140-person
team
working
on
these
products.
But
for
all
the
advantages
of
AI,
the
use
cases
could
eradicate
the
need
for
Elgato’s
webcams
and
microphones
if
the
future
swings
radically
toward
AI
agents
that
handle
our
meetings
for
us.
“To
some
people,
that
might
be
appealing,
but
I
don’t
think
that’s
the
future
I
want
to
fight
for,”
says
Fest.
“I
think
AI
can
help
us
in
everything
we
do,
and
it
can
make
things
easier
and
maybe
more
fun.
It
can
help
unlock
creativity,
and
that’s
where
we’ll
invest
and
try
to
build.”
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