CNN
will
put
some
of
its
digital
content
behind
a
subscription
paywall
starting
next
month,
The
New
York
Times
reports.
The
experiment
will
test
similar
subscription
models
to
those
used
by
publications
like
The
New
Yorker,
Wired,
and
The
Wall
Street
Journal,
with
CNN
reportedly
hoping
to
bring
in
additional
revenue
amid
a
decline
in
cable
TV
viewership.
A
“metered”
paywall
feature
is
set
to
launch
sometime
in
early
October
that
will
require
CNN’s
more
frequent
readers
to
pay
for
access
after
exhausting
a
nonspecified
number
of
free
articles.
CNN
is
the
most
visited
news
website
in
the
US,
attracting
441.4
million
visits
per
month,
according
to
Press
Gazette.
The
price
of
this
subscription
model
hasn’t
been
disclosed
but
will
initially
be
“an
inexpensive
offering
to
gauge
customer
demand”
according
to
The
Times.
CNN
began
testing
a
similar
“registration
wall”
feature
earlier
this
year
that
blocked
access
to
certain
articles
unless
readers
provided
their
email
address.
The
publication’s
paywall
plans
were
teased
in
July
alongside
a
company
restructuring
that
laid
off
around
100
staffers,
with
CNN
chairman
Mark
Thompson
announcing
plans
to
build
a
digital
subscription
business
that
would
create
“more
than
a
billion
dollars
in
revenue”
to
futureproof
the
company.
(Originally posted by Jess Weatherbed)
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