Broadcast
TV
is
in
trouble,
and
for
a
long
time
now,
a
lot
of
people
have
pointed
to
a
new
broadcast
standard,
ATSC
3.0,
as
the
way
it
can
be
saved
and
finally
compete
against
streaming,
YouTube,
and
TikTok.
And
finally,
after
years
of
hype
that
failed
to
deliver,
there’s
an
actual
glimmer
of
hope
for
your
local
TV
stations.
Local
news
is
about
to
get
a
lot
more
interactive.
Part
of
that’s
because
of
Roxi,
a
company
we
covered
back
at
CES.
Then,
the
company
was
showing
off
an
app
that
streamed
music
over
the
airwaves
to
your
ATSC
3.0-outfitted
TV
and
let
you
skip
tracks,
choose
genres,
and
interact
with
it
like
you
would
a
traditional
smart
TV
app.
Apparently,
we
weren’t
the
only
ones
utterly
delighted
by
the
technology
Roxi
showed
off.
CEO
Rob
Lewis
told
me
last
week
he
had
broadcasters
from
all
over
the
country
(and
from
a
few
other
countries
as
well)
coming
to
his
door
eager
to
see
the
tech
in
action—
including
at
least
one
literally
banging
on
the
door
to
get
in.
From
all
of
that
came
a
partnership
with
Pearl
TV,
an
organization
of
nearly
every
major
broadcaster
in
the
US,
including:
Sinclair,
Scripps,
Hearst,
Nexstar,
and
Cox.
But
this
new
partnership
isn’t
for
Roxi’s
music
app;
it’s
for
the
underlying
technology,
dubbed
FastStream,
that
can
allow
people
to
essentially
have
a
DVR
for
live
TV,
no
additional
hardware,
Wi-Fi,
or
fees
required.
The
new
partnership
won’t
be
quite
that
expansive,
but
it
will
mean
ATSC
3.0-equipped
stations
in
the
US
will
soon
begin
airing
local
news
that
you
can
skip
through,
pause,
or
even
restart
from
the
beginning.
That’s
still
a
small
number
of
the
TV
stations
in
this
country
—
ATSC
3.0
adoption
has
been
slow
so
far
—
but
the
number
is
improving.
And
Roxi’s
FastStream
tech
isn’t
the
only
thing
helping.
Yesterday,
NBCUniversal
separately
announced
its
own
“personalized
broadcast
experience”
that
will
provide
an
experience
similar
to
Roxi’s.
That
means
you’ll
be
able
to
restart
applicable
programs
that
are
in
progress,
but
NBCUniversal’s
rollout
will
also
include
hyperlocalized
elements
on
Today,
like
weather
forecasts
and
severe
weather
alerts
as
well
as
clips,
full
episodes,
and
alternate
programming.
And
unlike
Roxi’s
big
news,
NBCUniversal’s
is
available
right
now
in
the
following
markets:
Your
local
weather
while
watching
Today
on
select
stations
will
look
a
lot
more
app-ified.Image:
NBCUniversal
NBCUniversal’s
partnership
also
includes
Pearl
TV,
but
the
tech
being
used
appears
to
come
from
Ease
Live,
another
company
investing
in
broadcasting
over
ATSC
3.0,
but
with
a
focus
more
on
sports.
Is
all
this
interactivity
in
local
news
and
NBC’s
Today
show
going
to
be
enough
to
halt
broadcast
TV’s
rapid
decline?
Probably
not,
but
with
streaming
prices
soaring
and
FAST
TV
growing
ever
more
popular,
people
definitely
have
an
appetite
for
something
new
and
cheap.
If
companies
like
Ease
Live
and
Roxi
can
expand
ATSC
3.0’s
capabilities
further
and
give
us
true
on-demand
broadcast
TV,
then
your
local
TV
station
could
have
a
chance.
(Originally posted by Alex Cranz)
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