A
new
report
from
The
Information
cites
“multiple
people”
involved
in
making
parts
for
Apple’s
Vision
Pro
headset
to
say
that
production
plans
have
been
scaled
back
in
recent
months.
This
follows
a
Tim
Cook
interview
published
this
weekend
by
WSJ.
Magazine,
where
he
said,
“Obviously
I’d
like
to
sell
more,”
but
acknowledged
that
“At
$3,500,
it’s
not
a
mass-market
product.”
That
aligns
with
The
Information’s
previous
report
from
this
summer,
saying
Apple
has
shifted
its
strategy
to
focus
on
making
a
cheaper
headset,
which
could
ship
as
soon
as
next
year.
According
to
the
report,
the
company
that
does
the
final
assembly
of
Vision
Pro
headsets
has
been
warned
production
could
wind
down
in
November.
There
are
caveats,
including
that
production
could
ramp
up
if
demand
increases
for
some
reason,
and
that
a
future
model
could
use
some
of
the
same
parts
but
with
an
upgraded
processor.
In
April,
analyst
Ming-Chi
Kuo
said
Apple
had
cut
Vision
Pro
shipment
estimates
for
2024
to
between
400,000
and
450,000
units.
The
Information
cites
an
employee
of
the
assembler,
Luxshare,
who
said
it
has
made
between
500,000
to
600,000
headsets
since
production
started
last
year,
suggesting
Apple
may
have
enough
parts
and
headsets
stockpiled
for
now.
Tim
Cook
told
the
WSJ,
“Right
now,
it’s
an
early-adopter
product.
People
who
want
to
have
tomorrow’s
technology
today—that’s
who
it’s
for,”
but
plenty
of
early
adopters
are
probably
waiting
around
for
something
a
bit
cheaper
to
land
on
store
shelves.
(Originally posted by Richard Lawler)
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