Apple
is
known
to
spend
billions
of
dollars
on
its
Hollywood
projects,
but
that
could
be
set
to
change
following
production
losses
across
the
wider
streaming
industry.
According
to
Bloomberg,
Apple’s
senior
vice
president
of
services,
Eddy
Cue,
is
pushing
studio
chiefs
Zack
Van
Amburg
and
Jamie
Erlicht
to
oversee
project
budgets
more
closely
in
a
bid
to
make
its
Apple
TV
Plus
streaming
business
more
sustainable.
Apple
invests
heavily
in
individual
projects
compared
to
larger
streaming
companies
like
Netflix,
having
spent
over
$500
million
on
movies
from
directors
Martin
Scorsese
(Killers
of
the
Flower
Moon),
Ridley
Scott
(Napoleon),
and
Matthew
Vaughn
(Argylle).
While
its
original
projects
get
plenty
of
attention
during
award
seasons,
Bloomberg
reports
that
Apple
TV
Plus
is
attracting
fewer
views
per
month
than
Netflix
averages
in
a
single
day.
According
to
figures
reported
by
Nielsen,
Apple
TV
Plus
accounts
for
0.2
percent
of
US
TV
views,
which
is
dwarfed
by
Netflix’s
8
percent.
As
it
struggles
to
encroach
on
Netflix’s
viewership
figures,
Apple
is
now
quicker
to
cancel
its
original
series
projects
compared
to
when
the
Apple
TV
Plus
service
first
launched
in
2019.
The
company
is
also
licensing
more
content
from
competitors
to
reduce
its
reliance
on
original
series
and
has
delayed
production
on
shows
like
Foundation
in
an
attempt
to
remain
within
budget.
Apple
has
become
less
likely
to
renew
its
original
programming
over
the
years.Image:
Bloomberg
It’s
unclear
just
how
many
people
are
actually
watching
Apple’s
original
programming
since
the
tech
giant
won’t
even
share
figures
with
the
people
making
its
shows.
Apple
TV
Plus
hasn’t
been
as
quick
to
lay
off
staffers
compared
to
rivals
like
Disney
and
Paramount,
though,
and
the
money
bought
in
by
selling
iPhones
and
other
tech
hardware
makes
it
difficult
to
know
how
much
pressure
its
studios
are
under.
(Originally posted by Jess Weatherbed)
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