Amazon
has
introduced
a
batch
of
new
generative
AI
tools
that
aim
to
improve
the
retail
experience
for
both
customers
and
sellers
on
the
platform.
One
of
the
more
notable
features
announced
at
the
Amazon
Accelerate
event
on
Thursday
will
use
customers’
preferences,
search,
browsing,
and
purchase
history
to
create
personalized
product
recommendations
on
Amazon’s
homepage.
Instead
of
the
“more
like
this”
feature
that
suggests
similar,
specific
items,
the
new
recommendations
will
be
offered
as
larger
categories
based
on
a
customer’s
shopping
habits
—
such
as
those
catering
to
holiday
events
or
sporting
activities.
The
company
says
it’s
leveraging
a
large
language
model
to
recommend
products
with
specific
features,
but
it’s
not
clear
how
different
this
will
be
from
the
current
user
experience.
The
feature
will
also
curate
more
relevant
product
descriptions
around
user
interests.
Terms
like
“gluten-free”
will
appear
more
prominently
in
the
descriptions
of
relevant
products
for
customers
who
regularly
search
for
gluten-free
items,
for
example.
If
your
search
history
reveals
you
shop
for
furniture
that
sits
two
people,
Amazon
will
make
that
feature
clearer
on
relevant
item
listings.Image:
Amazon
Some
new
tools
being
released
for
third-party
sellers
on
the
platform
include
a
free
video
generator
tool
that
references
a
product’s
image
and
features
to
produce
AI-generated
clips.
The
company
says
this
feature
was
developed
to
make
video
marketing
more
accessible
and
cost-effective,
citing
a
study
from
animated
video
firm
Wyzowl
that
found
89
percent
of
consumers
want
to
see
more
videos
from
brands.
A
new
live
image
feature
is
also
being
added
to
the
image
generator
that
Amazon
introduced
last
year,
allowing
users
to
partially
animate
still
images
—
such
as
adding
steam
to
mugs
or
a
breeze
that
makes
plants
sway.
Amazon
says
that
both
the
live
image
and
new
video
generator
are
available
now
in
beta
to
select
US
advertisers,
where
they’ll
be
fine-tuned
before
wider
release.
Also
launching
in
beta
is
“Project
Amelia,”
a
chatbot
that
provides
personalized
recommendations,
insights,
and
troubleshooting
assistance,
geared
at
improving
business
performance
for
third-party
Amazon
retailers.
For
example,
when
sellers
ask
Project
Amelia
how
their
business
is
doing,
the
chatbot
will
respond
with
a
summary
of
sales
data,
website
traffic,
and
year-over-year
performance
comparisons.
Amazon
says
the
beta,
which
is
currently
limited
to
a
small
group
of
US
retailers,
will
expand
to
additional
US
sellers
“in
the
coming
weeks”
and
roll
out
to
additional
countries
later
this
year.
This
is
a
sizable
batch
of
generative
AI
updates
for
Amazon,
which
has
otherwise
been
lagging
behind
larger
players
in
the
industry
like
Meta
and
Google.
According
to
Reuters,
Amazon
will
be
using
Anthropic’s
Claude
AI
to
power
upcoming
Alexa
improvements
after
finding
its
own
AWS
models
struggled
with
words
and
responding
to
user
prompts.
(Originally posted by Jess Weatherbed)
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