Amazon
Prime
has
released
a
trailer
for
its
spin
on
the
Shark
Tank
concept:
Buy
It
Now,
a
JB
Smoove-hosted
show
where
people
put
their
product
ideas
before
a
panel
of
investors.
The
twist
is
that
they’ll
also
be
judged
by
“The
100,”
which
Amazon
says
is
an
audience
of
“potential
customers”
(otherwise
known
as
“people”),
and
if
their
products
are
picked,
Amazon
will
sell
them
in
a
special
section
of
the
store.
The
company
announced
the
show
earlier
this
year
but
has
now
released
a
trailer
showing
what
it
will
look
like.
Contestants
pitch
their
ideas
to
the
audience.
If
the
crowd
votes
for
them,
then
the
panelists
pick
which
ones
will
show
up
on
Amazon’s
Buy
It
Now
Store:
a
new
storefront
launching
alongside
the
show
that
viewers
can
reach
using
a
QR
code
that
shows
up
during
episodes.
One
presenter
per
episode
will
get
a
$20,000
prize,
too.
Apart
from
Smoove
—
who
you
may
remember
from
Curb
Your
Enthusiasm
and
Harley
—
the
show
will
feature
“a
star-studded
rotating
panel
of
celebrity
panelists,”
including
Gwyneth
Paltrow,
Anthony
Anderson,
Tabitha
Brown,
Tony
Hawk,
and
Christian
Siriano.
It
will
also
include
three
Amazon
executives,
and
Ring
founder
and
current
CEO
of
Door.com
(formerly
Latch)
Jamie
Siminoff
will
serve
as
the
“resident
judge
and
entrepreneurial
panelist.”
Oh,
and
those
panelists
will
be
selling
their
own
products
on
that
Buy
It
Now
Store.
So,
if
you’re
looking
for
some
of
Paltrow’s
questionable
Goop
treatments,
you
know
where
to
find
them
—
or,
at
least,
where
to
scan
the
QR
code
to
find
them
if
you
subscribe
to
Prime
Video.
Is
this
show
a
shrewd
play
to
get
you
to
buy
more
stuff
on
Amazon?
Absolutely.
On
the
plus
side,
at
least
the
products
will
have
intelligible
names
and
you’ll
know
where
they
came
from.
Buy
It
Now’s
first
three
episodes
premiere
on
Amazon
Prime
on
October
30th
and
will
run
for
13
episodes
until
January
8th,
2025.
A
weekly
behind-the-scenes
companion
podcast,
called
This
is
Small
Business:
Behind
the
Buy,
starts
the
next
day.
(Originally posted by Wes Davis)
Comments