One
of
Adobe’s
most
notable
experiments
this
year
could
help
combat
misinformation
and
ensure
artists
are
credited
for
their
work,
no
matter
where
it
appears
online
or
offline.
Announced
during
the
Sneaks
segment
at
Adobe
Max,
Project
“Know
How’
is
an
in-development
tool
that
can
link
ownership
of
an
image
or
video
across
any
online
platform,
and
a
multitude
of
real-world
surfaces
like
posters,
tumblers,
and
textiles.
Project
Know
How
builds
on
Adobe’s
Content
Credentials
tech,
which
applies
a
digital
tag
to
track
where
a
piece
of
content
has
been
posted,
who
owns
it,
and
if/how
it’s
been
manipulated.
Providing
an
image
or
video
has
Content
Credentials
applied,
the
tool
can
help
creators
establish
ownership
over
their
content
even
if
that
authentication
metadata
has
been
stripped
out.
The
demo
I
saw,
while
early
in
development,
managed
to
display
the
Content
Credentials
data
on
an
image
just
by
recording
it
on
a
camera,
even
on
a
texture-heavy
object
like
a
tote
bag.
Here’s
an
example
of
Project
Know
How
in
action
—
a
live
camera
feed
on
the
left
scans
an
object,
and
then
displays
a
still
“snapshot”
(on
the
right)
once
the
tool
identifies
that
the
image
has
Content
Credentials
attached,
which
can
be
clicked
on
to
be
directed
to
the
information
page.Image:
Adobe
This
could
solve
a
multitude
of
gripes
that
artists
face
around
how
to
protect
their
work.
It’s
a
common
issue
for
art
and
designs
to
be
posted
to
online
platforms
like
Pinterest
and
X
without
crediting
the
original
creator,
and
therefore
limiting
the
benefits
of
such
exposure.
While
the
creative
community
can
address
this
manually
by
leaving
comments
or
community
notes
that
credit
the
original
artist,
Know
How
provides
another
level
of
protection
that’s
difficult
for
bad
actors
to
bypass.
The
tool
also
provides
other
benefits
—
if
a
video
has
been
clipped
or
taken
out
of
context,
Know
How
can
fetch
the
original
full-length
video
in
the
state
it
was
first
published
in.
Adobe
says
that
local
governments
have,
or
are
looking
to,
adopt
Content
Credentials,
so
this
could
offer
additional
protection
against
manipulated
videos
being
used
to
push
political
misinformation
online.
Project
Know
How
was
able
to
find
the
original
video
from
the
shortened
clip
on
the
left,
and
reveal
that
one
kid
had
actually
been
edited
out.Image:
Adobe
Adobe’s
sneaks
aren't
guaranteed
to
be
released
as
fully
realized
products,
but
with
the
aggressive
push
the
company
has
made
into
its
Content
Credentials
initiative
of
late,
I’d
be
surprised
if
some
variant
of
these
features
aren't
adopted
eventually.
There’s
no
word
on
when
that
could
happen,
but
demonstrating
that
it’s
technically
possible
right
now
is
an
impressive
feat
that
could
help
to
reassure
creatives
concerned
with
proving
ownership
of
their
works.
(Originally posted by Jess Weatherbed)
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