Sonos is tweaking its soundbar lineup ahead of the holidays. On Tuesday, the audio company introduced its newest high-end soundbar, the $999 Arc Ultra. The new soundbar, which comes in black or white, can be preordered today and will ship on Oct. 29.
At
nearly
$1,000,
the
Arc
Ultra
is
the
priciest
soundbar
in
Sonos'
lineup,
taking
the
top
spot
from
one
of
our
favorite
Dolby
Atmos
speakers
in
the
regular
Sonos
Arc.
The
Arc
Ultra
still
supports
Dolby
Atmos
and
features
what
Sonos
calls
"Sound
Motion,"
a
technology
that
"reduces
the
size
of
the
transducer
while
supercharging
the
bass."
Sonos
says
with
this
feature,
"bigger,
better
sound
can
be
delivered
from
smaller
products."
The
Arc
Ultra
is
capable
of
"double
the
bass
of
its
predecessor,
with
an
unprecedented
9.1.4
spatial
audio
experience"
thanks
to
14
drivers,
a
woofer
for
Sound
Motion
and
"a
cluster
of
tweeters
with
waveguides
on
both
ends."
The company has long been rumored to be prepping a new premium soundbar, having released the Arc back in 2020. The Arc remains in the lineup for $899. Unlike the Arc, the new Arc Ultra also supports Bluetooth -- a surprise omission from Sonos' older premium soundbar.
In addition to the new Arc Ultra, the company introduced a new Sub 4 subwoofer for $799. Also shipping later this month, the new subwoofer has "increased processing power and memory, as well as new Wi-Fi radios for better connectivity" to go with "dual custom woofers that generate deep, dynamic low frequencies."
Like the Arc Ultra, the Sub 4 will be available in either black or white. Those looking to get both products will able to bundle them together for $1,618 for a savings of $180 compared to purchasing them on their own.